INSIDE THE PHENOM
The Story Behind HUNDRED's Most Advanced Badminton Shoe
What happens when you refuse to choose between grip, durability, stability and comfort?
You build Phenom.
Phenom is HUNDRED’s flagship performance shoe, engineered specifically for the explosive demands of modern badminton. From rapid changes of direction to hard landings and fast recoveries, every element has been developed with performance on court in mind.
GOODYEAR × HUNDRED
At the heart of Phenom is DuraGrip, developed in collaboration with Goodyear. Combining Goodyear’s expertise in high-performance rubber with HUNDRED’s knowledge of badminton, the outsole delivers powerful traction while maintaining the durability needed for intense play.
BUILT FOR EXPLOSIVE MOVEMENT
Badminton demands stability in every direction. Phenom combines a carbon support plate with HUNDRED’s Z-Lock structure to provide torsional stability during lunges, hard stops and rapid changes of direction, while allowing the forefoot to move naturally.
SOFT LANDINGS. FAST RECOVERY.
HUNDRED’s ThrustFoam provides lightweight, responsive cushioning designed to absorb impact from repeated jumps and deep lunges and help you transition quickly into your next movement.
SUPPORT FROM THE INSIDE OUT
The upper combines breathable ArmorMesh with DuraCore reinforcement in high-wear areas, while the Skeletal Insole helps keep the foot secure and supported during aggressive movement.
BUILT WITHOUT COMPROMISE
From Goodyear-developed grip to carbon-supported stability and responsive cushioning, Phenom brings HUNDRED’s performance technologies together in one shoe.
PHENOM
Overbuilt. Overpowered.
